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Do I need a customer data platform? 8 questions to ask.

Informatica Blog - Mon, 10/19/2020 - 18:00
Many organizations are driven by the customer. Customer experience, customer interactions, customer surveys, compliance with customer privacy regulations, to name a few. This is because without customers there is no business and no revenue. Both B2C and B2B organizations are putting the customer first in today’s highly competitive marketplace. So, the big question is: do I need a customer data platform (CDP)? Since data is such a huge component of a customer strategy—it drives decisio...
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Managing and Governing Data in Today’s Cloud-First Financial Services Industry

Informatica Blog - Fri, 10/16/2020 - 18:00
Cloud is the modern technology foundation for most of today’s digitally driven financial services industry. Regardless of size, companies across all sectors, from banking to brokerages, are investing in new cloud-based solutions for modern business applications, transaction platforms, and analytics to improve customer experience, simplify IT, and reduce ongoing operational costs. According to Forbes, 67% of enterprise infrastructure will be cloud-based by the end of this year alone. ...
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4 Reasons Why Finance Should Care About Data Management

Informatica Blog - Thu, 10/15/2020 - 18:00
Finance data lives in many places within the company and goes by many names—chart of account, cost center, product code, business units, projects, legal entities, as well as core reference data such as billing codes, taxonomies, geocodes, and product classifications. And the finance functions of most organizations typically have a process for managing and changing this data. Unfortunately, having a process isn’t enough: many organizations struggle with their visibility into fin...
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Why data needs to be hands-free

Informatica Blog - Wed, 10/14/2020 - 21:51
Data is being democratized, extending the audience for business analytics by sharing access with more enterprise users. In theory, that should mean more people can bring insights to the surface and uncover new opportunities to create customer value. Advances like data orchestration and data lakes have made broader access easier – but many organizations still struggle to make widespread delivery of comprehensive, trusted data a practical reality. Before analytics systems inherit...
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8 Uses Cases of a Cloud Integration Hub

Informatica Blog - Wed, 10/14/2020 - 18:00
As organizations experiment and innovate at speed, integration leaders and architects are looking for ways to successfully operationalize and embed those innovations into their IT landscape. New use cases and patterns emerge that need to be evaluated and teamed with the right integration solution for better business value. Increasingly, companies are investing in and implementing an enterprise integration platform as a service (iPaaS) that goes beyond table stakes. Be it API management, integ...
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Gaining Adoption with Democratization at Eli Lilly

Informatica Blog - Tue, 10/13/2020 - 18:00
If you’ve been following our Data Empowerment Experts series this year, you’ll know that we have been outlining some of the challenges with turning data into insights that can be used throughout an organization to deliver business value. While there are certainly a lot of hurdles to overcome, one of the biggest challenges is getting buy-in from your data community. The level of business adoption that you’ll need to go from siloed success to enterprise-wide excellence is not trivial. If y...
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Enjoying your data lake from your lakehouse

Informatica Blog - Mon, 10/12/2020 - 19:00
When it comes to data, businesses have trust issues. According to a survey by TDWI, 64% of CIOs(1) believe data quality and management are the biggest barriers to unleashing the power of all the information they process and store. To gain more control, companies have invested in cloud data warehouses and data lakes. The growing volume, variety, and array of data sources enterprises have to manage are testing the capabilities of both. Some businesses have responded by turning to ...
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Leverage tailored 360-degree views of your business for every user

Informatica Blog - Mon, 10/12/2020 - 18:00
Business uncertainty is at an all-time high. As organizations react to changing consumer patterns and behaviors, priorities shift to accommodate increased e-commerce and digital sales, the need to build a more efficient supply chain, stricter demands around financial reporting accuracy, as well as overall customer experience. Domain-specific 360 solutions allow you to build resiliency and continuity by providing visibility into insights across the entire business. Leaders recogniz...
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Unleashing data’s promise in disrupted times

Informatica Blog - Fri, 10/09/2020 - 21:07
The average lifespan of an S&P500 company is now less than 20 years – down from 60 years in the 1950s. If large organizations are going to survive, they need to radically rethink strategies and business models. Grocery stores are launching banks. E-commerce businesses are building brick and mortar locations. Amid all the disruption, the difference between longevity and irrelevance is being defined by how effectively companies use data. The volume of digital information stored o...
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Does Your Data Management Help Deliver Great Customer Experience?

Informatica Blog - Fri, 10/09/2020 - 18:00
The holy grail for many companies is delivering a great customer experience. Customers that receive a great experience are more likely to be repeat customers. In a subscription economy (which we’re now in), they’re more likely to keep subscribing. So how are companies scrambling to build and improve that experience?  They have realized that they need to become data-driven.  Why not analyze the customer purchase and usage data to help steer the company’s direction?  Tod...
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Drive Business Value and Continuity with Intelligent, Automated Cloud-Native Data Management

Informatica Blog - Thu, 10/08/2020 - 17:00
The current economic situation is driving businesses to lower their total cost of ownership, achieve operational efficiency, and increase productivity. In recent surveys done by PWC and Forbes, 77% of CEOs say their primary focus to drive revenue growth is to create operational efficiency, and 82% of CXOs say that cloud-based tools help businesses execute faster. Not surprisingly, many enterprises are rapidly moving their data and analytics infrastructure to the cloud as they embark on t...
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The Changing Role of Data & the Chief Data Officer

Informatica Blog - Wed, 10/07/2020 - 18:00
Since the COVID-19 pandemic hit, we’ve seen organizations around the globe accelerate their digital transformations. Companies are engaging with their customers in a different way in the new digital world, building new operating models to bring new products and services to market, and even thinking of new business models to execute their new ideas. All of these efforts call for end-to-end digital transformation, not just modernization. Four Pillars Drive Digital Transformation In t...
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Ensuring Business-Critical Data Is Trusted, Available, and Secure with Informatica on Microsoft Azure

Informatica Blog - Tue, 10/06/2020 - 18:00
Ever since connected personal computers became the standard for business operations in the late 20th century, businesses have prioritized disaster recovery and uptime for business-critical applications. The cloud explosion of this decade has heightened this sensitivity, as data-driven functional access for consumers and partners has become as important as employee access itself to a company’s success. The technical solutions built by Microsoft into Microsoft SQL Server and the powerf...
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Application Integration: An Intelligent Way to Modernize your Data & Applications

Informatica Blog - Mon, 10/05/2020 - 18:00
Why Modernize? A recent McKinsey study of enterprises found that legacy systems account for 74% of their IT spend while continuing to be a drag on innovation. Hence, the rush to modernize data and business application to a scalable, cloud-native app environment is undeniable. No wonder that application modernization is currently an $11B industry forecasted to explode to $25B by 2025. What does modernization mean? Ask a dozen IT and business leaders and you’ll likely get a dozen...
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Data Governance & Privacy Best Practices to Lower Risk and Drive Value

Informatica Blog - Fri, 10/02/2020 - 18:00
Today’s business leaders—which includes chief data officers, line of business owners, and other enterprise data stewards—are being asked to uncover more value from enterprise data. Of course, the most valuable insights often come from using data that is valuable in itself, providing a target for abuses internally and potential exfiltration to bad actors, if not governed appropriately. Keeping data safe and appropriate in its use, without violating consumer and data owner trust assura...
Categories: News from Vendors

Chief Data Officers: Challenges and Opportunities

Informatica Blog - Thu, 10/01/2020 - 18:00
In my last blog, I wrote about the four archetypes of data leadership identified in IDC’s state of the chief data officer (CDO) survey commissioned by Informatica. In this blog, I will dive deeper into the challenges and opportunities for each of those archetypes (Governance Gurus, Operational Optimizers, Analytics Champions, and Digital Innovators). For those that have not read my previous blog, while these four archetypes are not mutually exclusive, CDOs tend to have a center of gravity in...
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Informatica Wins 2020 TSIA STAR Award for Innovation

Informatica Blog - Wed, 09/30/2020 - 19:00
We are excited to announce that The Technology Services Industry Association (TSIA) named Informatica as the winner of TSIA’s annual STAR Awards in the “Innovation in Customer Success” category. We also were named as finalists in the “Innovation in Support Services Automation” and “Innovation in Digital Customer Engagement” categories. TSIA indicated that the organization was impressed by Informatica’s demonstrated commitment to innovation, leadership, and excellence, despite facing the ...
Categories: News from Vendors

The Informatica Next 25 Initiative: Hello Year 3!

Informatica Blog - Wed, 09/30/2020 - 18:00
It’s been two years since we formally launched the Informatica Next 25 initiative, a seven-year commitment focusing on preparing underrepresented middle school students for careers in science, technology, engineering, and math (STEM). Partnering with The Public Education Foundation (PEF), 25 middle school students from Cashman Middle School – a STEM-certified magnet school in Las Vegas – were selected to participate in the program, following them from middle school through high sc...
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Fueling the Engine of Higher Education With Trusted Data

Informatica Blog - Tue, 09/29/2020 - 18:00
In the wake of the COVID-19 pandemic, universities need good data now more than ever. In my previous blog, I discussed the essential role that data-driven contact tracing plays in allowing post-secondary institutions to reopen safely. Being able to trust the data in the student information system, human resources, and finance to get a fully trusted view of people is pivotal for proper oversight and communication. Higher education also needs access to high-quality data to more accurately ...
Categories: News from Vendors

Is Cloud-Native Data Management on Your Government Agency Playlist?

Informatica Blog - Thu, 09/24/2020 - 17:00
A music playlist for relaxing, working out, or just plain entertainment is essential gear for millions of people. And building that playlist is easier than ever when using one of the multitudes of applications that can help you create that perfect ensemble. These applications are predominantly cloud based and cloud native—they are software as a service, or SaaS, in IT vocabulary. And just as playlists are essential for motivational, entertainment, or relaxation purposes, so too are g...
Categories: News from Vendors


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