News from Vendors

Data Discovery and Lineage Simplified for Cloud Analytics with Informatica and Databricks

Informatica Blog - Mon, 12/09/2019 - 21:45
We all know the old maxim “garbage in garbage out.” That is as true for the most sophisticated AI and machine-learning models as it is for basic reporting. And that points to a deeper truth that gets lost in all the hype around AI-powered analytics and applications – the hardest part of AI isn’t AI, it’s data management at scale and the surrounding infrastructure required to enable this. It’s about the infrastructure required to ingest high volumes of hybrid data at high speed, create high volum...
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New Salesforce Guides – Coming Full Circle to Informatica at Dreamforce

Informatica Blog - Fri, 12/06/2019 - 23:32
While at Dreamforce this year, it’s easy to say that interest in Salesforce was pretty high.  This year, the message was all about “Customer 360” – the holy grail of achieving a complete 360-degree view of the customer.  After all, as one of the leading CRM platforms, Salesforce has long championed the customer.  Achieving that 360-degree view of the customer, however, requires data, including data from multiple on-premises and cloud data sources, applications, and processes. ...
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Customer 360 In the House!

Informatica Blog - Thu, 12/05/2019 - 23:23
Customer 360 made it to the big show in a very big way: the opening keynote at Dreamforce. During the conference, Salesforce also announced Customer 360 Truth, an evolution from last year’s Customer 360 data management announcement. According to one of the analysts at Dreamforce this year, “one main function [of C360 Truth] will be to act as a single source of customer data for any Salesforce function or process.” A Customer 360 fuels the end-to-end customer journey with trusted data...
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Moving House = Moving Data: Lessons Learned from Cloud Data Quality Methodology

Informatica Blog - Wed, 12/04/2019 - 18:31
In the past 30 years,  my family and I have moved to a new home four times. And between each move—like most families—we accumulated lots of bits and pieces. While many of these items were used every day, we found that we had ended up keeping many items because we thought they might be useful someday: Some of these “valuable” items have included a VHS video player, an Apple Macintosh 128K, assorted children’s toys, and clothes that were in fashion 20 years ago! And with each move, the amount...
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Data Governance and Ethics in Today’s AI-Driven Financial Industry

Informatica Blog - Tue, 12/03/2019 - 00:13
Society is creating and consuming more data than ever, and this tsunami of data promises market, customer and operational insights which financial institutions of all shapes and sizes across the globe must be able to leverage to remain competitive. After all, their customers expect personalized experiences, their employees require self-service access to trusted and timely data and insights to perform their roles more effectively, and their shareholders expect them to remain one step ahead of...
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What’s New in Informatica’s Connectivity for Amazon Redshift

Informatica Blog - Sun, 12/01/2019 - 21:02
Over the last several months we have made significant enhancements to address emerging customer use cases with Amazon Redshift. These include the development of new cloud services that are designed to target specific use cases, and also general enhancements within our existing Redshift connectivity. These along with our powerful data integration features and industry’s broadest connectivity enable you to configure data flows into your Redshift data warehouse using Informatica’s easy-to-use cloud...
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Clarify Yourself, AI

Informatica Blog - Wed, 11/27/2019 - 19:24
Algorithmic decision making has become prevalent in systems such as online search, social media, productivity software, and autonomous vehicles. While these intelligent systems powered by AI offer tremendous benefits, the algorithmic decision making behind them often feels like a mystery. Without giving much thought to it, I used to blindly follow my friends’ activities on Facebook. I expected all my Facebook friends’ posts to appear in my news feed because I’m connected to them. When...
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12 Steps To Digital Transformation

Informatica Blog - Tue, 11/26/2019 - 18:58
Guest blogger Blake Morgan, consumer futurist and author of the recently published “The Customer of the Future,” outlines twelve things that companies must do to create great customer experiences. Digital transformation is all about using technology to solve traditional problems. When done correctly, it allows companies to provide unprecedented value to customers and continually evaluate their strategies and tactics. In a digital transformation, digital technology is integrated into every are...
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Why Data Governance Needs to Be a Business Discipline

Informatica Blog - Mon, 11/25/2019 - 18:05
Building the case for a business data governance toll gate If data is a strategic asset, then data governance needs to be a business discipline. Regardless of the industry, it’s probably only a matter of time before every business will be measured based on their ability—or inability—to govern data appropriately. In this digital-first age, we’re moving at jet speed to a state where data will become a business’s great differentiator, and it will make the topic of governance all the more imp...
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Customer Data Platforms (CDP) in 2020 and Beyond

Informatica Blog - Sun, 11/24/2019 - 22:05
Marketers have always known that customer data is the key to delivering great customer experience (CX) and is full of insights just waiting to be gleaned. It’s the foundation of winning the loyalty of today’s demanding customers. Savvy marketers have also learned the challenges of working with customer data: it’s scattered everywhere, it comes in many different types, and it has varying degrees of completeness. Marketers and marketing technologists recognize and confront these ch...
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4 Innovative PxM Best Practices from Smart Brands and Retailers

Informatica Blog - Fri, 11/22/2019 - 18:04
In a recent Product Experience Management (PxM) blog, I discussed how PxM relates to Product Information Management (PIM) and Master Data Management (MDM), and how it can drive success in digital marketing and ecommerce. In this blog, I will share some innovative best practices from smart brands that use PxM for increased customer engagement, loyalty, and sales. 1. PUMA: Combining Interactive Digital and Instore Product Experiences Perhaps more than any other segment, fashion and luxury g...
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The Rise of Big Data Engineering in 2020: Cloud, AI & Analytics Success

Informatica Blog - Thu, 11/21/2019 - 18:14
What is data engineering? Data engineering enables data users across the enterprise with clean, quality data they can trust, so they can drive better business insights and actions. Data engineering is the result of technology disruption in what we used to call big data. Overall, the industry is moving toward data management environments that deliver insights from AI and machine learning while leveraging the cloud for agility. And while the amount data in these environments is still “big”...
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Humanizing the AI Experience

Informatica Blog - Wed, 11/20/2019 - 10:34
“I wonder, he wondered, if any human has ever felt this way before about an android.” – Philip K. Dick, Do Androids Dream of Electric Sheep? If we are living through the era of the next industrial revolution—as many claim—Artificial Intelligence (AI) is surely its main driving engine. It is difficult to think of an industry that AI is not currently transforming. AI is on a clear path to make a huge difference in healthcare, education, transportation, retail, communications and more....
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Introducing the Intelligent Data Migration Assessment for Modernizing Your EDWs to Amazon Redshift

Informatica Blog - Tue, 11/19/2019 - 19:08
There’s a great deal of momentum in the industry to modernize traditional on-premises enterprise data warehouse (EDWs) and move into the cloud. Yet, these traditional EDWs have been the lifeblood of enterprise analytics for several decades, and during this time, they have grown, transformed, and taken on use cases they were never originally designed for. Consequently, the very clean and well-defined data structures they began with have morphed into complex data stores with many “nooks and cranni...
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What’s New With Informatica, AWS, and re:Invent

Informatica Blog - Mon, 11/18/2019 - 21:30
Seven years ago, Amazon Web Services held the first re:Invent in Las Vegas. I remember it well – I was there as a speaker, talking about the first big data products Informatica had released dealing with hierarchical data processing at scale. I can’t overstate how significantly things have changed since then – for Informatica, for AWS, and for the industry as a whole. Informatica’s data engineering evolution In 2011, we released two big data products focused on key problems rel...
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Avoiding the Toothless Tiger Syndrome with the Federal Data Strategy

Informatica Blog - Fri, 11/15/2019 - 18:11
While engaging with multiple US Government agencies at our recent Informatica World Tour in Washington, DC, two things were made abundantly clear; data leaders have come a long way in beginning to leverage data as a strategic asset, but many also have a long way to go and face several strategic barriers which I’ll discuss. Federal Data Strategy Progress As mentioned in my previous blog, leveraging data as a strategic asset is a key tenant of the current Administration’s Presidential Manage...
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Data Lake Governance, the Data Marketplace, and the Never-Ending Quest to Exceed Data and Analytics Goals

Informatica Blog - Fri, 11/15/2019 - 18:05
Recently, I read an insightful report from McKinsey and Company titled, “Catch them if you can: How leaders in data and analytics have pulled ahead.” From the title alone, I was hooked. Throughout the world at various data quality and governance centric events, I engage with data governance professionals that struggle with this very idea: “How do I ensure that my company’s data can be trusted so that we can fuel innovation?” Often, we’re all seeking the answer to this question from networking ev...
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Top 5 Best Practices for a Successful Hybrid Cloud Strategy with Google Cloud

Informatica Blog - Thu, 11/14/2019 - 17:30
Every CIO of a large enterprise is thinking about their cloud strategy. Even if they are not moving to the cloud right now, they are most certainly planning for it at some time. Sometimes, it’s simply not feasible nor realistic for an enterprise to move everything to the cloud immediately and retire their existing infrastructure. That’s why we see the adoption of a hybrid approach where customers gradually move their workloads to the cloud. A hybrid cloud computing solution requ...
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Operationalizing Data Lake Privacy Governance for Value Creation

Informatica Blog - Wed, 11/13/2019 - 17:13
How today’s businesses are gaining new customer insights through analytics while meeting the growing challenge of modern privacy mandates A global footwear manufacturer was recently in the news over a shoe design controversy that polarized consumers between patriotism and social justice activism. When jumping into the debate, a common conclusion is often, “Hey, they KNOW their audience, they’ll be fine.” But how do consumer-focused companies REALLY know the impact—or do they even ...
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8 Best Practices for Cloud Master Data Management

Informatica Blog - Fri, 11/08/2019 - 08:44
Cloud computing has gained a lot of attention in the last decade since Amazon Web Services (AWS) first launched in 2006. Amazon has been the undisputed leader in the fundamental shift in the delivery of products and services to end customers ever since, but its dominance is now being challenged by an aggressive push by both Microsoft and Google cloud computing platforms.  I speak with leaders in many organizations, and each one has a strategy that is unique to their journey t...
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