News from Vendors

The Right Design Tool Is Foundational to a Data Platform

Informatica Blog - 3 hours 5 min ago
“A good tool improves the way you work. A great tool improves the way you think” Jeff Duntemann In my previous blog, I described characteristics of various data processing pipelines regardless of use case, persona, context, or data size.  To support these use cases or personas, the right design tools are essential to creating data processing pipelines using Lego-like blocks and an easy-to-use interface to build a pipeline using those blocks. From our extensive experience, here are key cap...
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Using AI for Outcome-Based Customer Experience

Informatica Blog - Tue, 10/15/2019 - 19:15
Getting from customer satisfaction to winning customers’ hearts and minds. Garbage in… garbage out. As 2020 approaches, the old adage has resurfaced, thanks in large part to four trends that are morphing from talking point into reality: Higher customer expectationsSelecting experiences over price and productExplosion of dataIncreased use of machine learning and AI On their own, none of these trends are new. But when they’re combined with a customer-focused strategy, they represe...
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Connectivity Matters – Especially for B2B Data Transfers

Informatica Blog - Mon, 10/14/2019 - 19:15
Did you know that insurance companies charge you extra if you plan to drive on the roundabout at the Arc De Triomphe? Yes, traffic can become challenging around the arc. Whenever I’m in Paris, I make it a point to have my taxi driver circle the arc at least once. I enjoy watching the traffic orchestration that takes place as vehicles merge into the intimidating traffic. Drivers, policemen, and passengers constantly overcome traffic hurdles and manage to get to their destination quickly an...
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The Importance of Provenance and Lineage in Data | Informatica

Informatica Blog - Fri, 10/11/2019 - 18:36
What Connects Good Food and Good Data? The Importance of Provenance and Lineage This is a blog about data. But I am going to start by talking about food. We are what we eat—or at least that’s what the purveyors of fine foods would have us believe. As consumers, how do we decide what’s good for us to eat? First, we scan the label to understand some key aspects like calorie content, nutritional content, organic versus conventionally grown, processed versus natural food, etc. If all of that ...
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Higher Education’s Data-Driven Digital Transformation Focuses on Student Experience

Informatica Blog - Thu, 10/10/2019 - 19:15
Higher education is in the process of being disrupted. Colleges and universities, both private and public institutions, are facing a decline in student enrollment, revenue shortfalls, and decreases in State funding. At the same time, the business models and assumptions of how to operate and scale these schools for a modern student body are all being questioned. The catalysts for many of these transformations include: Effectively supporting cultural shifts in the student demograp...
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3 Ways to Get the Most Out of Cloud Trial Software

Informatica Blog - Wed, 10/09/2019 - 20:15
Technology is constantly evolving to tackle existing and new business challenges, and one of the lowest-friction ways for an organization to test out whether a potential solution is the right fit is by trying the product before making an investment. With the announcement of a broad set of new trial versions of our enterprise next-gen iPaaS, here are a few things we’ve learned over the years with regard to free trials. Why Try a Trial? It’s always a good idea to test-drive software if ...
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How to Win with APIs

Informatica Blog - Tue, 10/08/2019 - 19:15
Part 2—Defining APIs: Lightweight APIs and Data APIs In my previous post, I discussed the “API first” approach and API hub as essential ingredients for a successful data management strategy. As “API first” approach suggests that we define the API first, it makes us think about its purpose. This gives rise to some fundamental questions. What need is it intended to address? Who is the consumer? Do we expect it to be mass-consumed? What data does it require and provide? And so on. Once these...
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How to go Hadoop-less with Informatica Data Engineering and Databricks

Informatica Blog - Fri, 10/04/2019 - 19:15
Apache Hadoopwas born as an on-premises platform. Most of the use cases for early commercial Hadoop vendors focused on on-premises implementations of the open source data analytics platform. Eventually, Hadoop-as-a-Service—meaning Hadoop running in the cloud became increasingly popular. However, the Hadoop-as-a-Service model ran into the following challenges: Core Hadoop services such as YARN and HDFS were not designed from the ground up for cloud native environments.The DevOps and managem...
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Big Data in Healthcare: Driving Digital Transformation

Informatica Blog - Thu, 10/03/2019 - 19:15
I spend much of my time meeting with healthcare executives and discussing how they can transform their organizations using data. Perhaps unsurprisingly, these discussions often start with a focus on the discrete data captured in electronic health records or the codified content of claims and other transaction applications for payers. However, focusing on just the discrete data available from healthcare transaction applications ignores the huge potential of information that is rea...
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Product Experience Management Secrets for Successful Digital Marketing and Ecommerce

Informatica Blog - Wed, 10/02/2019 - 20:15
In my last blog about Product Experience Management (PxM), I talked about the difference between Product Information Management (PIM) and PxM, and who benefits from optimizing customer experience with personalized, contextualized and emotionally engaging product content. However, for successful PxM, digital marketing and ecommerce must connect product content with insights into their customers’ profiles and their supply chains.   Customer Insights and Data  Having a 360 view...
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How Do You Prepare for the California Consumer Privacy Act (CCPA)?

Informatica Blog - Fri, 09/27/2019 - 19:15
The California Consumer Privacy Act (CCPA)—which begins enforcement on January 1, 2020—now stands ready to reform how data is handled. The goal: to improve protections for personal data and to grant consumers new, expanded rights over appropriate use of their data. The regulation will impact California businesses and others doing business with California citizens, while also serving as a model for other states planning parallel legislation. But all is not yet settled with the CCPA. Ov...
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A(I) Magical Leap to Trust

Informatica Blog - Thu, 09/26/2019 - 18:15
No two days are ever the same for our UX team, but not a single day passes without at least one discussion about AI-enabled experiences, whether we’re comparing the advantages of using a chatbot as a personal assistant for our customers, prototyping what happens when we add CLAIRE -driven recommendations to enhance users’ daily tasks, or even applying Natural Language Processing (NLP) technology for a simple and easy creation of business rules. AI, NLP, chatbot and the like are now intertwin...
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Our Customers Are Powering the World

Informatica Blog - Thu, 09/26/2019 - 16:00
As my mom would say, one of a parent’s most fulfilling gifts in life is to watch their children grow up to be successful. Hopefully in the process, they make the world around them “better” – improving the lives of others in a way, shape or form. From the time I’ve spent at Informatica thus far, the excitement of all of my colleagues when we see our customers successfully navigating their data-driven journeys is contagious! Maybe I’m getting a sneak peek into the feelings of pride you parents exp...
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Data Preparation for Machine Learning: 5 Critical Steps to Ensure AI Success

Informatica Blog - Wed, 09/25/2019 - 19:15
You may not agree with me, but sometimes Excel is the best tool for the job! Recently I was chatting with the owner of a small business that’s selling sports bottles and I was surprised to learn that the marketing analyst loaded all the sales and marketing data into Excel to calculate the return on ad spend (ROAS). In this case, all the analyst needed was an easy-to-use and familiar spreadsheet application to gain insights from the company’s data. Enterprise-scale businesses, however, a...
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Guide to CI/CD and DevOps for Big Data Management

Informatica Blog - Fri, 09/20/2019 - 21:22
In today’s modern software development world, adoption of DevOps and CI/CD have become widespread, but their definitions are often confused and consequently they can be misused. In this post, I define each process and explain how Informatica Big Data Management (BDM) integrates with CI/CD and DevOps pipelines in one integrated environment. What Do CI and CD Mean? Continuous Integration (CI), is a software development practice in which all developers merge code changes in a ce...
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Consent Management: A Surprising Element of Customer Experience

Informatica Blog - Thu, 09/19/2019 - 19:15
I opted out of an email subscription last month. Weeks later, I’m still getting emails from the company. So now, I’m not just tuning out any message from this company. I’m getting downright annoyed—not only have they ignored my original request, they’re continuing to fill up my email inbox with content I don’t want or need. It’s not a great experience. If it’s this difficult to capture and execute on a request that’s as simple as removing my email address from a subscription list, how challe...
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How to Win with APIs

Informatica Blog - Wed, 09/18/2019 - 19:15
Companies today realize that smart data strategy is fundamental for business success. They invest and spend resources to make sure the data is protected, stored and backed up. But it’s just as important to manage the communication of data and ensure its seamless flow not only internally, but also with external sources, such as partners and clients. This is where APIs (application programming interfaces) come in. APIs enable applications and services to communicate. In a data-driven and multi-clo...
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Business Leaders Need Data Literacy and Data Leaders Need Business Literacy

Informatica Blog - Tue, 09/17/2019 - 19:15
I was at the MIT CDO Symposium in Boston at the end of July, where there was a lot of discussion around the business value of data, and the challenges of cultural and behavioral change. I agree that business leaders need more data literacy. And I also think the corollary is true: data leaders need more business literacy. In Dr. Stephen Covey’s “The 7 Habits of Highly Effective People,” Habit 5 is “Seek First to Understand, Then to Be Understood.” Unless we work hard to understand the oth...
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How next-gen DI works

Talend Blog - Mon, 09/16/2019 - 15:00
Overview Data integration in the ‘Age of Digital’ brings in need for ETL development to happen at the ‘Speed of Business’ rather than at ‘IT Speed’. Data integration layer is the important ‘glue’ between the user engagement apps in the EDGE and the systems of record at the CORE of IT landscape. Application development for the Experience Layer happens at the ‘Speed of Business’ while changes in Integration Layer move at ‘IT Speed’. Data Integration projects in the Age of Digital need to be delive...
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9 top trends that are driving AI and software investments

Talend Blog - Mon, 09/16/2019 - 14:00
IT and data leaders are constantly challenged to keep up with new trends in emerging and disruptive technologies, and to determine how each can best aid the organization. In the midst of all the changes going on in 2019, it gets increasingly hard to know where to invest in all this new technology. To help add clarity, here are my thoughts on some of the most important trends that will shape data management and software development for the next couple of years. Cloud computing The business multi-...
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