News from Vendors

Enough of Next Best Action—Do You Know What the Next Worst Action is for Your Customer?

Informatica Blog - Mon, 05/11/2020 - 20:44
“Defense wins championships.”  This old sports adage is true, no matter what sport you follow. I follow soccer and basketball, and it definitely applies to both sports. In fact, my hometown basketball team, the Toronto Raptors, recently won a championship because of good defense. And this year in soccer (like many others), coaches will be fired, and new ones brought on in mid-season. The common first tactic of these newly hired coaches is to shore up the defense—make themselve...
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Delivering Cloud-Native, Enterprise-Grade Data Lakehouses on Amazon Web Services

Informatica Blog - Fri, 05/08/2020 - 18:52
“Water, water everywhere, nor any drop to drink.” This famous line from Samuel Taylor Coleridge’s poem The Rime of the Ancient Mariner is spoken by a sailor on a stranded ship who is surrounded by saltwater that he cannot drink.What does this have to do with a cloud data lakehouse? Simply put, it’s all about the quality of the water or, in today’s case, the data, and how it can help or hinder your organization’s ability to drive better business outcomes. Ensuring Data Management ...
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5 Reasons Why a PIM is Key to Your Digital Commerce Success

Informatica Blog - Thu, 05/07/2020 - 21:47
The COVID-19 crisis is forcing businesses to create urgent strategies for survival. Social distancing, while critical to mitigating the spread of the virus, has forced the closure of countless brick and mortar operations across the globe. The result is intense pressure for businesses to bolster their online strategies. Increased competition amidst a looming recession means that no checkout can be taken for granted. Further, this relatively instantaneous shift in consumer lifestyle demands that c...
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Analytics Modernization on Azure: One Size Does Not Fit All

Informatica Blog - Wed, 05/06/2020 - 19:55
Discover Four Customer Journeys to a Cloud Data Warehouse or Data Lake A modern analytics strategy built on a strong data foundation is the key to success for modern enterprise businesses. But how do you achieve that foundation? A recent Harvard Business Review survey of global executives found that 80 percent of respondents say their organizations are struggling to become mature users of data and analytics, and 45 percent say their organizations...
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Enable Data Democratization and Self-Service With a Data Marketplace

Informatica Blog - Tue, 05/05/2020 - 20:27
To do their jobs well, people across an organization need quick and easy access to data they can trust. By providing that access, CDOs enable organizations to identify new opportunities, introduce operational efficiencies, and build new products and services to grow revenue. But many of the people needing access lack technical skills. So, how can you deliver that data in a user-friendly way—and also ensure that it’s clean and prepared and trusted? Create a data marketplace that makes the process...
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Informatica and Snowflake: Successful Digital Transformation at Enterprise Scale

Informatica Blog - Mon, 05/04/2020 - 22:02
More and more aspects of life and work are becoming digitized. The world has awakened to the value of the massive amounts of data that this new reality generates. Data is arguably the most critical asset across an organization—and companies that leverage it to increase revenue, reduce costs, and gain competitive advantage are the best positioned to not only survive the current crisis, but thrive and dominate their markets in the coming years. At the same time, the world of data managemen...
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If Data is Everywhere—Then Data Quality Needs to Be Everywhere as Well

Informatica Blog - Sun, 05/03/2020 - 03:16
And if data is being used by everyone, then everyone must have access to quality data All organizations have data quality issues. These issues are usually exposed during digital transformation initiatives: when organizations move volumes and varieties of data between applications to an ever-increasing number of transition applications and data center workloads to the cloud and hybrid environments, the quality of the data becomes evident. The costs of data quality problems are high. Confide...
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How Informatica Puts Customers First

Informatica Blog - Fri, 05/01/2020 - 21:20
In this post, guest blogger Blake Morgan, consumer futurist and author (“The Customer of the Future”), discusses the three key components of Informatica’s customer-centric approach. In the competitive software space, customer experience makes all the difference. Many B2B companies limit their resources on customer experience, but Informatica knows focusing on customers sets the culture and values of an organization and can lead to big benefits. With a strong customer-focused culture, ...
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Cloud Integration Hub: 7 Ways to Reduce Integration Costs and Improve Productivity

Informatica Blog - Thu, 04/30/2020 - 16:52
A digital business calls for a well-connected infrastructure. Your digital transformation will fall flat, however, without a successful data and application integration strategy. Integration is challenging because there are ever-changing requirements, such as new business initiatives, technology evolution, mergers and acquisitions, competitive maneuvers, and newly minted partnerships, making it a moving target. And in the current climate, you need to support these requirements while ...
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From Hand Coding to Automated, Intelligent Data Integration – A Year in the Life of a Data Management Team

Informatica Blog - Wed, 04/29/2020 - 18:28
At a Monday morning scrum meeting, Sam, VP of Data Management, discusses plans to modernize current on-premises data infrastructure to a cloud-based data warehouse and data lake. This IT-led modernization project will achieve scalability, elasticity, agility, and bring it better performance. Part of the project plan includes a data ingestion and processing framework  to process and store data in a cloud lakehouse. Sam asks if such a solution can be built, operationalized, and supported for the n...
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7 Habits of Highly Effective Artificial Intelligence (AI) and Machine Learning (ML) Prototypers

Informatica Blog - Tue, 04/28/2020 - 20:41
Modern machine learning (ML) practitioners are accustomed to living the agile way: building success incrementally, failing quickly, and going through that “feature extraction > feature selection > modelling > evaluation” loop many, many times. A successful ML solution isn’t luck: it’s all about taking a small step, learning as much as possible from it, and then repeating the steps. In this blog, we’ll consider a set of seven habits that can make the...
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Building Your Cloud Lakehouse – Do You Have a Solid Data Management Foundation?

Informatica Blog - Mon, 04/27/2020 - 20:30
What do you think about the latest hot topic – cloud lakehouses? A lakehouse conjures up images in my mind of peace and tranquility – a beautiful house next to a stunning lake. In the world of technology, cloud lakehouses hold a similar promise of utopia. However, without a solid foundation of cloud-native data management, your utopia can turn into a failure with unstable, untrustworthy, dirty data. What is a Cloud Lakehouse? A cloud lakehouse is a new way of thinking abou...
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Setting the Foundation for Enterprise Cloud Data Warehouses—Part 1

Informatica Blog - Sat, 04/25/2020 - 01:57
As the founder of modern management, Peter Drucker, once said, “If you can’t measure, you can’t improve it.” In an effort to modernize their enterprise data and analytics systems, many businesses are considering moving to cloud-based enterprise data warehouses. But to get there, they face challenges around legacy data and increases in disparate data sources, as well as in data volume, velocity, and integration silos. As companies develop their cl...
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Sensitive Data Management—Are You Prepared?

Informatica Blog - Fri, 04/24/2020 - 01:20
Today’s data-driven organizations are on a data privacy governance journey—whether they realize it or not. So, what does that mean? More importantly, what kind of impact will it have on your organization? Businesses that use sensitive, personal data to help drive customer relationships and digital transformation programs are seeing a veritable rain cloud of new privacy mandates—mandates that are either already disrupting their business or soon will be, if they do not properly prepare ...
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Master the Art of Data Science With Self-Service Data Preparation

Informatica Blog - Thu, 04/23/2020 - 00:59
Data preparation is what every AI and machine learning project needs right now. Roughly speaking, data preparation involves cleansing and transforming data before it’s used in analytics. To explain why it’s so important, let’s take a step back to an ancient board game. Go is a popular board game with origins in Asia. The aim in Go is to surround more territory than your opponent can. Despite its relatively simple rules, Go is very complex, and it was believed that a machine could nev...
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Data is King for State and Municipal Government Crisis Response

Informatica Blog - Tue, 04/21/2020 - 20:03
State and municipal governments are struggling with a data deluge now more than ever. As they grapple with the multitude of data sources now available to draw from to successfully manage the ongoing COVID-19 crisis, they are discovering large gaps in their ability to holistically leverage this data for their desired outcomes. Using spreadsheets and non-digital, manual mechanisms to roll up accurate and timely reporting from hospitals, urgent care providers, nursing homes, medical sup...
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Hackensack Meridian Health Accelerates Digital Transformation with AI-Powered Informatica Enterprise Data Catalog

Informatica Blog - Mon, 04/20/2020 - 22:36
Healthcare has long been a top priority for citizens and governments alike, and for all the right reasons – from curtailing the cost of healthcare, delivering optimal patient care, protecting patient data, to IT modernization and digital transformation of our healthcare system.  After all, nothing is more important than our health.  And this realization often becomes more acute in our collective consciousness when we’re facing a medical crisis or during a pandemic lik...
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Modern Soldiers: Balancing Experience-Centric and Data-Driven Decision Making

Informatica Blog - Sat, 04/18/2020 - 00:52
From adolescence to adulthood, the ability to make sound decisions is one of the hardest milestones to achieve. We’re faced with decisions every day—everything from what we wear in the morning to the type of breakfast we choose to eat. In research at MIT on the cost-benefit conflict—which involves choosing between options that have both positive and negative elements—scientists discovered that chronic stress makes mice more likely to choose high-risk, high payoff options. What does this mean in ...
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HHS Ruling Disrupts Healthcare: Let the Data Sharing Begin!

Informatica Blog - Fri, 04/17/2020 - 00:13
Interoperability and the right to share patient and member data between healthcare organizations—and between healthcare organizations and third-party application developers—is long overdue and desperately needed. Much as the Health Information Technology for Economic and Clinical Health (HITECH) Act—enacted as part of the American Recovery and Reinvestment Act of 2009—and meaningful use broke through decades of industry inertia to force the adoption of electronic health records (EHRs), the n...
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Next-Generation Matching for a Modern Customer 360

Informatica Blog - Wed, 04/15/2020 - 23:49
Co-authored with David Borean, Chief Architect. The State of Customer Data The centuries-old mantra, “The Customer is Always Right,” has never been more relevant than in today’s experience-driven environment. Customers want what they want, when they want it, and they want it personalized to their tastes and needs. Products, marketing, and procurement of goods and services need to be accompanied by the right experience, or customers will go elsewhere. As customers interact with...
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