Informatica Blog

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Thought-provoking analyses and commentary on the changing role of data
Updated: 3 hours 2 min ago

PIM vs. PxM: 5 Things You Need to Know

Thu, 09/12/2019 - 19:15
Shoppers’ expectations are changing, both in B2B and B2C. As 98% of marketers believe that personalization advances customer relationships, it’s not surprising that digital marketing and commerce teams are constantly being challenged to design a smoother, more personalized product experience that attracts and retains customers. An IDC study predicts that by 2022, 35% of CX-focused organizations will have adopted “Commerce Everywhere” business models and generate 50% of revenue throug...
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Customer Story: The American Cancer Society

Wed, 09/11/2019 - 19:15
Cancer. I don’t think there is a single person—a friend, family member, neighbor, co-worker or our own selves—whose life hasn’t been, or will not be, touched by cancer. And cancer is a scary thing.  The word alone elicits fear, uncertainty, and loss. At the same time, many groups and organizations offer hope, strength, and resources to help the families and individuals diagnosed with cancer. The American Cancer Society (ACS) is one of those organizations. Millions of peop...
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6 Ways iPaaS Supports Application Modernization

Mon, 09/09/2019 - 19:15
For many organizations, legacy systems running on-premises pose a “can’t live with them, can’t live without them” situation. They often can’t be moved to the cloud because of security requirements, data privacy regulations, or mission-critical status—but the business can’t run without them. The answer: Application modernization, the process of updating existing applications with modern features and functionality so they better align with and reflect current business needs. It may include con...
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What Can You Do With Customer Data?

Fri, 09/06/2019 - 19:15
Leveraging Customer 360 Data for Strategic Decisions In God we trust, all others must bring data. That saying is particularly true when it comes to making decisions about how to best interact with and sell to customers. Most of our daily decisions are based on gut – our innate ability to determine right from wrong, good from bad. But when it comes to making strategic business decisions, especially those that affect the customer, there is a better way than relying on gut or even educat...
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Transforming Analytics with Data Governance

Fri, 08/30/2019 - 18:15
I grew up near Johnstown, Pennsylvania, a city that’s known for one very unfortunate incident—the Johnstown Flood of 1889. And it carries several lessons that are just as important when developing data governance for analytics and overseeing data lakes as they are for constructing an actual water-filled lake. As a child, I learned the full story of the Johnstown Flood: how local wealthy residents wanted a lake to enjoy near their equivalent to a country club, so they hastily modified a dam—wi...
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What’s the Most Challenging Part of AI? The Answer in 2019 May Surprise You

Thu, 08/29/2019 - 16:15
I travel a lot for work, and one of the most rewarding parts of travel is meeting with customers and listening to their stories. Very often I’ll hear a story that offers particular insight into the state of the industry – and that I want to share with you in my blog. I was in San Francisco recently to have lunch with Joe, the AI leader of a strategic customer. During the meal he told me he had a story about AI and machine learning (ML) that he thought had good lessons for Informatica – and f...
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Evolution of iPaaS: Why Today’s Business World Demands a Next-Gen iPaaS

Wed, 08/28/2019 - 16:15
Integration Platform as a Service (iPaaS) has come a long way since it emerged in the late 2000s—and it’s not losing momentum. A cloud-based solution delivered as a software service, iPaaS provides a way to manage, develop, and integrate data and applications in the cloud. (For more on iPaaS and its benefits, check out our iPaaS Advantage article.) Evolution of iPaaS: The traditional Originally, companies primarily used iPaaS to support agile integration efforts—specifically for synchron...
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How Informatica Uses Machine Learning and AI to Improve the Productivity of Big Data Users

Tue, 08/27/2019 - 18:15
With IT budgets growing slowly, if at all, IT leaders know that increasing productivity is essential. There are three key ways to accomplish this when it comes to managing complex enterprise data environments: Deploy data lakes to automate and manage digital transformation solutions Enable self-service analytics for non-technical usersLeverage machine learning to automate data integrations and data discovery All of these use cases benefit from applying AI to big data, adding data-driven ...
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Real-Time IoT Data Ingestion and Predictive Analytics Using Spark Structured Streaming and Informatica

Mon, 08/26/2019 - 19:15
IoT and streaming data is increasingly becoming a competitive differentiator for enhancing customer experience, improving operational efficiency, and real-time business decision making. According to Gartner, “By 2022, more than half of major new business systems will incorporate continuous intelligence that uses real-time context data to improve decisions.”[1] With the adoption of streaming data, enterprises are looking to address streaming analytics use cases – which were not possible before...
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Connected Cars: How IoT, Streaming Data & Real-Time Analytics are Disrupting the Rental Car Industry [Part 1]

Wed, 08/21/2019 - 18:15
This three-part series on connected cars has been co-authored by Amit Kara, Vishwa Belur, and Soumya Banerjee. You’re enjoying your family vacation, driving through California’s most scenic routes, when suddenly, your rental car comes to a complete halt. Your children and, most importantly, your spouse are not happy campers. You think to yourself, with all the advancements in automobiles, couldn’t the rental company have predicted this breakdown and alerted you earlier? If you’...
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Data Processing Pipeline Patterns

Tue, 08/20/2019 - 18:20
Data produced by applications, devices, or humans must be processed before it is consumed. By definition, a data pipeline represents the flow of data between two or more systems. It is a set of instructions that determine how and when to move data between these systems. My last blog conveyed how connectivity is foundational to a data platform. In this blog, I will describe the different data processing pipelines that leverage different capabilities of the data platform, such as connecti...
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Five Signs of Growing Maturity in the Data Catalog Market

Mon, 08/19/2019 - 18:30
Over the last couple of years, data catalogs have been positioned as the panacea to address all kinds of problems in the modern data environment. Given the growing importance of data as a strategic asset, the pressure to make trusted data easily available to the business, and the complexity of the modern data landscape, the hype is understandable. It’s not surprising that so many companies have bought into the promise of intelligent data catalogs to help unlock value from their data assets. Now,...
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Learn How Next-Gen Analytics and AI Can Help You Transform Your Business

Thu, 08/08/2019 - 17:15
I was recently in downtown San Diego during one of the largest global comics conferences: Comic-Con International 2019. The event is growing every year, and this year an estimated 300,000 visitors and attendees will generate more than $150M in economic impact for the city of San Diego. Despite the excited fans all around me, I was thinking about the role that data plays in an event like this. Data needs to be used by IT and business users to optimize the customer experience; and IoT streamin...
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Data Governance vs. Data Management: What’s the Difference?

Wed, 08/07/2019 - 20:15
I’m often asked if there is a difference between data governance and data management. The answer is yes—but they are related.   Data governance is the definition of organizational structures, data owners, policies, rules, process, business terms, and metrics for the end-to-end lifecycle of data (collection, storage, use, protection, archiving, and deletion). Data management is the technical implementation of data governance. Data governance without implementation is just docu...
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Informatica Teams up with Microsoft to Help Enterprises Accelerate Cloud Data Warehousing on Microsoft Azure

Tue, 08/06/2019 - 16:00
Today, Microsoft announced an industry-first joint program with Informatica that provides customers with a free proof-of-value offer to help jumpstart one of the most business-critical and high ROI cloud modernization initiatives any company can undertake: modernizing to a cloud data warehouse. The success and growth of today’s enterprises is founded on the distinctive link between data, agility, analytics, and insights. Enterprise data warehouses sit at the core of this equation, but they ar...
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Want to Offer Exceptional Customer Experiences? Ask Your Data

Tue, 07/30/2019 - 18:15
One of the things I enjoy most about my role at Informatica is meeting with people in all types of organizations and from all sorts of industries around the world. And while their business models and geographic locations may be wildly different, one thing is universally understood: to keep current customers and gain new ones, you must be able to provide an exceptional customer experience. More than ever, customer experience plays a critical role in both initial and repeat purchase decisi...
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Informatica Awarded a Place on UK Government’s G-Cloud 11 Framework

Tue, 07/30/2019 - 09:00
Data is a critical resource for enabling more efficient, collaborative and effective government and public services. We can expect to see many of the sophisticated, data-driven approaches pioneered in the private sector being applied to tackle some of our biggest public policy challenges. Only last June, the UK government announced its intention to develop a National Data Strategy that would unleash the power of data across government and the wider economy, while building citizen trust in its us...
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GDPR, CCPA, and Other Emerging Mandates: A Perfect Storm Driving Data Privacy and Protection

Mon, 07/29/2019 - 19:58
The GDPR, the CCPA, and more privacy mandates to follow, have galvanized the enterprise need for operationalizing data privacy and protection. In conjunction with social media privacy abuses and increasing numbers of data breaches, the focus on data privacy is accelerating rapidly to become a board-level concern. Witness the growth and interest in the International Association of Privacy Professionals (IAPP). Membership has grown to over 60,000 privacy professionals worldwide an...
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Need to Convince Your Business Leaders of the Value of iPaaS?

Thu, 07/25/2019 - 19:15
Enterprise cloud integration spending is expected to increase dramatically this year, according to recent forecasts. Are your business leaders in line with this trend? When I talk to customers who use iPaaS every day, it’s clear they know the value of a next-gen integration platform as a service – they can’t achieve their digital transformation without it. But some business leaders don’t understand why iPaaS is so essential. To convince your stakeholders, we bring you the Informatica Nex...
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What You Need to Know about Microsoft’s New Multi-Protocol Access and Interoperability for Azure Blob and ADLS Gen2

Thu, 07/18/2019 - 19:15
Ever since Microsoft introduced Azure Data Lake Storage Gen2 (ADLS Gen2), enterprises around the globe have been adopting it to drive their data lake and modern analytics initiatives. As ADLS Gen2 adoption has gained momentum, there has been a very active and healthy discussion about interoperability between Azure Blob and ADLS Gen2. If you check out support forums, you’ll see lots of rumors about forthcoming interoperability from Microsoft. Well, the cat is out of the bag as they say, and now M...
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