Informatica Blog

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Thought-provoking analyses and commentary on the changing role of data
Updated: 1 hour 30 min ago

Operationalizing Data Lake Privacy Governance for Value Creation

Wed, 11/13/2019 - 17:13
How today’s businesses are gaining new customer insights through analytics while meeting the growing challenge of modern privacy mandates A global footwear manufacturer was recently in the news over a shoe design controversy that polarized consumers between patriotism and social justice activism. When jumping into the debate, a common conclusion is often, “Hey, they KNOW their audience, they’ll be fine.” But how do consumer-focused companies REALLY know the impact—or do they even ...
Categories: News from Vendors

8 Best Practices for Cloud Master Data Management

Fri, 11/08/2019 - 08:44
Cloud computing has gained a lot of attention in the last decade since Amazon Web Services (AWS) first launched in 2006. Amazon has been the undisputed leader in the fundamental shift in the delivery of products and services to end customers ever since, but its dominance is now being challenged by an aggressive push by both Microsoft and Google cloud computing platforms.  I speak with leaders in many organizations, and each one has a strategy that is unique to their journey t...
Categories: News from Vendors

Machine Learning Needs Data Quality

Thu, 11/07/2019 - 15:45
Data quality is not a new problem. Then again, for the past few decades, the quality of data was mainly considered in the context of data warehousing and operational systems. However, with the ever-increasing volume and variety of data, data lakes to store structured and unstructured data at scale, and the resurgence of machine learning, data analysts and data engineers are starting to ask, “How do I ensure data is fit for purpose in this alternative paradigm?” When it comes to ma...
Categories: News from Vendors

What You Should Know About Serverless

Wed, 11/06/2019 - 13:30
Serverless is a cloud architecture that allows you to be free of managing servers, virtual machines (VMs), or containers. Serverless does not mean there are no servers involved (servers are still used for running applications). It simply means that you do not have to interact with or control the servers involved in the architecture. Serverless allows you to focus on the design and objectives of your application. 4 key characteristics of serverless These four characteristics help classify ...
Categories: News from Vendors

Avoiding the Garbage-In, Garbage-Out Problem with Your Descriptive Analytics Workflow

Tue, 11/05/2019 - 23:07
We all understand the importance of deriving the right insights from our data.  In order to stay competitive and thrive in today’s business climate, organizations need to have a holistic, 360-degree understanding of their customers and their operations.  Sometimes, however, we can often get carried away with the whole process of collecting and interpreting our data and forget to ask a more fundamental question, “Is the underlying data correct in the first place?” This is a big chal...
Categories: News from Vendors

Informatica Enables Innovation and Acceleration with Microsoft Azure Synapse Analytics

Mon, 11/04/2019 - 18:10
Today, Microsoft announced its Azure Synapse Analytics offering that combines two core use cases for modern analytics into a single platform: cloud data warehousing and big data analytics.  Extending the power of Azure SQL Data warehouse with the parallel processing, in-memory performance of Spark, and a unified development environment, Microsoft has raised the bar for accelerating analytics. Azure Synapse provides our joint customers a powerful set of new capabilities: Scale...
Categories: News from Vendors

How to Build Composite Solutions on Microsoft Azure Cosmos DB With Informatica Intelligent Cloud Services

Mon, 11/04/2019 - 02:10
Microsoft’s Azure Cosmos DB provides the enterprise tremendous capability when building globally available applications, especially when low latency, consistency, and redundancy are critical success factors. But as with nearly any globally available enterprise solution, it usually requires a composite set of technologies to work together in harmony. Solutions built with Azure Cosmos DB will most likely have many different sources of data, and downstream analytics applications will have yet anoth...
Categories: News from Vendors

20 Eye-Opening Statistics About Customer Experience

Wed, 10/30/2019 - 22:04
No industry is immune to digital transformation or competitive disruption, and every business is on the hook to deliver brilliant customer experiences (CX) to every customer, at every touchpoint. Businesses are integrating digital and personalization into their culture, processes, technologies, and customer-facing experiences. That’s because consumers (B2C) and business buyers (B2B) alike want to find companies that are easy to do business with. They’re looking for self-service, and cons...
Categories: News from Vendors

Choosing a Hybrid Cloud Integration Solution

Fri, 10/25/2019 - 23:33
Good data, cloud computing, and agile, adaptable software: These are must-haves for any modern enterprise that wants to identify new paths and opportunities for growth, detect problems early on, and change directions as necessary based on business or market demands. Getting data is not the issue; most organizations have tons of data in their databases, applications, IoT streams, and social networks, spread across on-premises and multiple clouds. But how do you get maximum value from ...
Categories: News from Vendors

Five Ways B2B Marketers Can Make a Big Impact

Thu, 10/24/2019 - 19:15
Digital has disrupted every corner of business. Demands for always-on and self-service stretch beyond consumers and include business-to-business (B2B) companies as well. This is because the consumers who have grown accustomed to the ease of digital interactions are the same individuals making business purchasing decisions. Whether at home or at the office, individuals want to have good experiences each and every time they interact with a business. Companies who operate primarily in a ...
Categories: News from Vendors

12 Customer Experience Success Stories Worth Mimicking

Wed, 10/23/2019 - 19:15
According to a 2018 report from the Pew Research Center, 86% of buyers are willing to pay more for a great customer experience. And 73% of buyers point to customer experience as an important factor in purchasing decisions.  In order to understand today’s and tomorrow’s customers, organizations need to know what customers demand and need. Delivering on those demands, however, is no simple task—but a few brands I work with have achieved amazing result...
Categories: News from Vendors

Real-Time Data Drives Strategic Decisions

Tue, 10/22/2019 - 19:15
Decision making in business is about seeking a course of action from alternatives, and data powers the critical analysis to select the best course of action. Data has transformed the way businesses operate and take actions. Traditionally, organizations used data stored in their IT systems for making informed business decisions. Slowly, the decisions evolved to include using partner and external data to enrich the decision-making process. With the adoption of streaming analytics techniques and ev...
Categories: News from Vendors

How to Become Data-Driven with Informatica and Tableau

Mon, 10/21/2019 - 19:15
We all know the problem – businesses today have more data than ever: the total volume of data generated by IoT will reach 600 ZB per year by 2020. Yet many struggle to understand how to leverage their data effectively and scale business value. As a leading data analytics visualization company, Tableau has been on the forefront of helping organizations take advantage of their data assets. The company has recently introduced Tableau Blueprint, step-by-step guide to becoming a data-drive...
Categories: News from Vendors

Informatica Named a Leader in Metadata Management by Gartner for the 4th Consecutive Year

Fri, 10/18/2019 - 16:30
Gartner recently published its 2019 Metadata Management Magic Quadrant. This is the fourth year that Gartner has published this annual report and for the fourth year in a row, Informatica has been named a Leader.[1] Over the last few years, metadata management  has rapidly evolved from being an arcane technical discipline to a critical business priority for the modern data environment. Why is that the case? By adding context to data, metadata provides the means to understand ...
Categories: News from Vendors

The Right Design Tool Is Foundational to a Data Platform

Wed, 10/16/2019 - 19:15
“A good tool improves the way you work. A great tool improves the way you think” Jeff Duntemann In my previous blog, I described characteristics of various data processing pipelines regardless of use case, persona, context, or data size.  To support these use cases or personas, the right design tools are essential to creating data processing pipelines using Lego-like blocks and an easy-to-use interface to build a pipeline using those blocks. From our extensive experience, here are key cap...
Categories: News from Vendors

Using AI for Outcome-Based Customer Experience

Tue, 10/15/2019 - 19:15
Getting from customer satisfaction to winning customers’ hearts and minds. Garbage in… garbage out. As 2020 approaches, the old adage has resurfaced, thanks in large part to four trends that are morphing from talking point into reality: Higher customer expectationsSelecting experiences over price and productExplosion of dataIncreased use of machine learning and AI On their own, none of these trends are new. But when they’re combined with a customer-focused strategy, they represe...
Categories: News from Vendors

Connectivity Matters – Especially for B2B Data Transfers

Mon, 10/14/2019 - 19:15
Did you know that insurance companies charge you extra if you plan to drive on the roundabout at the Arc De Triomphe? Yes, traffic can become challenging around the arc. Whenever I’m in Paris, I make it a point to have my taxi driver circle the arc at least once. I enjoy watching the traffic orchestration that takes place as vehicles merge into the intimidating traffic. Drivers, policemen, and passengers constantly overcome traffic hurdles and manage to get to their destination quickly an...
Categories: News from Vendors

The Importance of Provenance and Lineage in Data | Informatica

Fri, 10/11/2019 - 18:36
What Connects Good Food and Good Data? The Importance of Provenance and Lineage This is a blog about data. But I am going to start by talking about food. We are what we eat—or at least that’s what the purveyors of fine foods would have us believe. As consumers, how do we decide what’s good for us to eat? First, we scan the label to understand some key aspects like calorie content, nutritional content, organic versus conventionally grown, processed versus natural food, etc. If all of that ...
Categories: News from Vendors

Higher Education’s Data-Driven Digital Transformation Focuses on Student Experience

Thu, 10/10/2019 - 19:15
Higher education is in the process of being disrupted. Colleges and universities, both private and public institutions, are facing a decline in student enrollment, revenue shortfalls, and decreases in State funding. At the same time, the business models and assumptions of how to operate and scale these schools for a modern student body are all being questioned. The catalysts for many of these transformations include: Effectively supporting cultural shifts in the student demograp...
Categories: News from Vendors

3 Ways to Get the Most Out of Cloud Trial Software

Wed, 10/09/2019 - 20:15
Technology is constantly evolving to tackle existing and new business challenges, and one of the lowest-friction ways for an organization to test out whether a potential solution is the right fit is by trying the product before making an investment. With the announcement of a broad set of new trial versions of our enterprise next-gen iPaaS, here are a few things we’ve learned over the years with regard to free trials. Why Try a Trial? It’s always a good idea to test-drive software if ...
Categories: News from Vendors

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