Informatica Blog

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Thought-provoking analyses and commentary on the changing role of data
Updated: 1 hour 53 min ago

Salesforce Customer Speeding Cancer Treatment Through Data

Thu, 12/06/2018 - 19:15
Cancer. In 2018, over 1.7MM new cases of cancer will be diagnosed, and 609K people will die from it. Chances are you know someone that has been affected by this dreadful disease. In the ongoing search for a cure, patients succumb to test after test and then varying courses of treatment. The treatments themselves are none too pleasant. A lot of it seems like trial-and-error which just increases the anxiety and uneasiness for the cancer patients. All these treatments and tests generate a lot of da...
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6 Industries Disrupting Their Markets by Uniting Master Data Management and Internet of Things

Thu, 12/06/2018 - 18:15
Data is the lifeblood of every organization today. The flood of Internet of Things (IoT) data means organizations are dealing with data streaming at breakneck speed. However, the struggle for organizations is not in collecting IoT data, but how they can make that data meaningful and useful. And more importantly, actionable. When master data management unites with IoT, that powerful combo plays a key role in helping companies make IoT data actionable. IHS forecasts that the IoT market will grow f...
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Operational Insights – It’s What’s New, Exciting, and Highly Unusual

Wed, 12/05/2018 - 18:45
I remember when I was growing up, my Dad, upon my arrival home from school or his arrival from his job, use to greet me with the same question over and over again. He would constantly ask me “What’s new and exciting or highly unusual?” And especially as a teenager, I grew quite weary of his “question” and considered it an annoyance along with his other habit of constantly embarrassing me in front of my friends or my dates. But, if he were here to ask me that question these days, I would have a r...
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Carbonite Sees Customers in 360 View

Wed, 12/05/2018 - 18:15
Do you love having a great customer experience? I do. Unfortunately, having a great customer experience seems to be the exception today rather than the rule. Many companies have realized that improvements to customer experience can pay huge dividends in customer satisfaction resulting in higher profitability. They just have had a hard time doing anything about it. Salesforce has always been a proponent for the customer. At Dreamforce, they announced the launch of Customer 360, available some tim...
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5-on-5: Foundational Big Data Management for Compelling Customer Experience

Tue, 12/04/2018 - 15:00
Basketball season is well underway, with every team putting its best five starters to take on the opponent’s starting five. Some teams started with a splash and have their winning combo of five, some are adjusting and finding their ways to win. It’s a very long season, but their foundational 5-on-5 can carry them through even to the post season. In this post, I’d like to discuss the foundational 5-on-5 big data management capabilities for delivering a compelling customer experience. 5 customer e...
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Trusted Customer Engagement with Data Governance and Privacy by Design

Mon, 12/03/2018 - 19:15
Customers today have high expectations. They expect organizations to provide relevant, timely and personalized offerings. These expectations have been shaped by the emergence of broad-scale customer-engagement transformation in recent years. Examples include organizations driving disruptive innovations in retail (Amazon), transportation (Uber), hospitality (Airbnb) and entertainment (Netflix). Along with these high expectations based on their needs, customers want their experiences with an organ...
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Transform Customer Experience with an Intelligent Data Catalog

Mon, 12/03/2018 - 18:15
As enterprises embark on their digital transformation journey, transforming customer experience has emerged as the north star guiding this journey and ensuring focus on the right set of priorities. Enterprises are engaging with their customers across multiple channels – physical, web, mobile, social media, IoT – generating a vast digital exhaust of data. Enterprises have realized that unlocking value from this data is the key to transforming customer experience. Immense computing and storage res...
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Ring in the Holidays with Family & Friends and Achieve your 2019 Goals with a Rock-Solid Multi-Cloud Strategy

Fri, 11/30/2018 - 19:15
It’s almost end of 2018 and it’s the best time of the year. We are excited about upcoming holidays and the time we can spend with family and friends – the holiday cheer – time to unwind and relax – and get ready for 2019. It’s also the time to start thinking about your organization’s 2019 strategy and your personal and professional goals. What is that one initiative, that would keep your organization ahead of others? What can you do to stay aligned with that initiative and grow with your organiz...
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2019 CX Agenda: 360 Data Views Fuel Intelligent Customer Experience

Thu, 11/29/2018 - 19:15
Marketers and boardrooms are reviewing their customer experience strategies for 2019. A recent Forbes article looks at seven priority issues for marketers, all of which are focused on customer experience, customer insights, and personalization. While Gartner forecasts that by 2020, more than 40 percent of all data analytics projects will relate to an aspect of customer experience. With CX programs ramping up, it’s imperative that the data used for customer engagement and customer centricity init...
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Cloud Smart— An Initiative of Cloud Computing Adoption in Federal Agencies

Tue, 11/27/2018 - 19:15
This fall, the Office of the Federal Chief Information Officer established a new initiative called Cloud Smart to energize the adoption of cloud computing within the federal government. As an extension to the original Cloud First initiative of 2010, Cloud Smart is focusing more on mission results that modernize the IT of our government (vs. technical guidance), echoing the digital transformation and modernization initiatives encountered in enterprises in every private sector industry. “To ...
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Trust, Time-to-Insight and Data Discovery

Mon, 11/26/2018 - 19:15
Digital transformation and IT modernization initiatives continue to be hot topics in the boardroom across nearly every industry, no matter the size of the organization. The goals are grand and the scope is broad—necessary to drive large visionary changes. As we’ve witnessed from industry leaders who’ve disrupted their markets, the chances for success to drive transformational changes are greatly increased when rooted in the fundamentals: data and analytics. Typically, when the discussion turns t...
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TC18: Schwab and Pfizer’s Inspiring Data Stories

Wed, 11/21/2018 - 19:15
The TC18 afterglow is still fresh. My personal favorite? The great stories. This year, I was touched and inspired by two amazing data stories shared by executives from Charles Schwab and Pfizer on the TC18 keynote stage. I was so excited and grateful to hear these stories of data-driven digital transformation that I thought I’d share them with you. Charles Schwab’s Senior Vice President and Head of the Global Data Office Rene Kim discussed how data is powering the best customer experience for Ch...
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Informatica MDM 10.3 – Experience the data

Thu, 11/15/2018 - 18:15
The latest release of Informatica MDM 10.3 has opened a great opportunity for business users to experience the data with best possible interactions. User Experience (UX) is at its best in this version, with modern UI, enhanced security, improved search capabilities and much more. You can start off with the excellent demo provided by the product team in the recently concluded webinar. The webinar was hosted by Oliver Soans. Webinar also answered some of the key questions from the participants ma...
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What Can Businesses Learn from the Sporting Use of Data

Wed, 11/14/2018 - 18:15
Now that evenings are getting longer and there’s a noticeable chill in the air, if you’re like me, you’re spending more time at home in front of the TV cheering for your favorite sports teams. And of course, being a data analytics fan, I’m fascinated with how the sports industry is using data for strategic advantage. From players wearing connected devices generating data to optimize training regimes in real time, to players using sports equipment with sensors attached to measure swing and range,...
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Black Friday and the Holiday Season: How to Deal with Changing Customer Shopping Behavior

Mon, 11/12/2018 - 18:15
The National Retail Federation forecasts that sales will be up 4.1 percent(i) in the 2018 holiday shopping season, but an increasing number of stores will be closed on Thanksgiving Day 2018(ii). How does this make sense? The reality is that customers shopping behavior has changed and retailers are adopting. While Black Friday is still the busiest shopping day for stores kicking off the holiday season, the number of people visiting stores is declining. It doesn’t mean that people will buy less. T...
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The CIO Reading List: The Alliance

Thu, 11/08/2018 - 19:15
As a CIO, you know the value of finding, developing, and retaining talented workers and the incredible challenge it has become in today’s highly competitive market. The Alliance is a book about understanding the state of loyalty and trust between employers and employees today—and how to rethink how to build relationships for a stronger, more stable workforce. Authors Ben Casnocha, Chris Yeh, and LinkedIn Cofounder and Chairman Reid Hoffman believe there currently exists a “fundamental disconnect...
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Timing Is Everything (for Data Integration)

Mon, 11/05/2018 - 18:15
One of my favorite quotes (often attributed to Albert Einstein) says “The only reason for time is so that everything doesn’t happen at once”. I have come to think about this saying many times in my personal life, but recently I have come to think about it while helping one of our customers define their roadmap toward digital transformation. This customer, similar to many other enterprises, is struggling to integrate data that has different timing patterns – some things that happen no...
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3 Reasons Why Data Lakes Have Not Delivered Business Value and What You Can Do About It

Wed, 10/31/2018 - 18:15
As a new employee at Informatica leading product marketing for our big data management portfolio, I’ve been spending a lot of time evaluating the data management landscape for analytics. One CIO.com article caught my eye. In “6 Data Analytics Trends That Will Dominate 2018,” journalist Thor Olavsrud posited that “Data lakes will need to demonstrate business value or die.” Well, we’re just a few weeks into the end of 2018 and I’m going to say that no, data lakes have not demonstrated business val...
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GDPR: The Start of a Perfect Storm for Data Privacy and Protection

Wed, 10/24/2018 - 19:15
GDPR has galvanized the need for data privacy and protection. In conjunction with social media privacy concerns and the seeming avalanche of regional and state privacy regulations, the focus on data privacy has accelerated beyond any past predictions. Witness the growth and interest in the International Association of Privacy Professionals (IAPP). Membership has grown to 60,000 privacy professionals worldwide and their regional privacy events frequently sell out. They must sift through hundreds ...
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It’s Time to Transform the Product Experience for Your Customers

Tue, 10/23/2018 - 19:15
The role of product information has become more important than ever. The new product experience is customer-centric, personalized, omnichannel, search-guided, and social-powered. To keep up with this rapid evolution in the buying experience, make sure you’re fully leveraging product information to create a new experience that attracts and converts shoppers. And achieving this ambitious goal is easier than you might think. An omnichannel sales strategy is no longer optional. On average, a consume...
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