Informatica Blog

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Thought-provoking analyses and commentary on the changing role of data
Updated: 17 min 53 sec ago

3 Reasons Why Data Lakes Have Not Delivered Business Value and What You Can Do About It

Wed, 10/31/2018 - 18:15
As a new employee at Informatica leading product marketing for our big data management portfolio, I’ve been spending a lot of time evaluating the data management landscape for analytics. One article caught my eye. In “6 Data Analytics Trends That Will Dominate 2018,” journalist Thor Olavsrud posited that “Data lakes will need to demonstrate business value or die.” Well, we’re just a few weeks into the end of 2018 and I’m going to say that no, data lakes have not demonstrated business val...
Categories: News from Vendors

GDPR: The Start of a Perfect Storm for Data Privacy and Protection

Wed, 10/24/2018 - 19:15
GDPR has galvanized the need for data privacy and protection. In conjunction with social media privacy concerns and the seeming avalanche of regional and state privacy regulations, the focus on data privacy has accelerated beyond any past predictions. Witness the growth and interest in the International Association of Privacy Professionals (IAPP). Membership has grown to 60,000 privacy professionals worldwide and their regional privacy events frequently sell out. They must sift through hundreds ...
Categories: News from Vendors

It’s Time to Transform the Product Experience for Your Customers

Tue, 10/23/2018 - 19:15
The role of product information has become more important than ever. The new product experience is customer-centric, personalized, omnichannel, search-guided, and social-powered. To keep up with this rapid evolution in the buying experience, make sure you’re fully leveraging product information to create a new experience that attracts and converts shoppers. And achieving this ambitious goal is easier than you might think. An omnichannel sales strategy is no longer optional. On average, a consume...
Categories: News from Vendors

How Self-Service Has Rewritten Data Management for Analytics

Wed, 10/17/2018 - 18:00
I joined Informatica just a few weeks ago to lead marketing for our big data management portfolio. And there is no better way to dive into the Informatica community than to start blogging. So that’s what I’m going to do! I hope you’ll join me for the ride as we discuss the future of big data management for analytics. While Informatica is new to me as an employer, our marketplace is not new to me. Cloud, big data, and data security have been part of my DNA throughout my almost 20-yea...
Categories: News from Vendors

Informatica Recognized as the Best Solution Award for Driving Customer Insights at Cloudera’s annual Partner Summit

Tue, 10/16/2018 - 18:00
I’m excited to share that Informatica was recently recognized as the Best Solution to ‘Drive Customer Insights’ at Cloudera’s 6th annual Partner Summit, held on September 10, 2018 in New York City! The Award The partner award recognizes the strong collaboration and unified focus between Informatica and Cloudera to help drive greater customer value and impact through joint solutions built on Cloudera’s machine learning and analytics platform. “Informatica has been a great partner helping cu...
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Achieve Analytics Nirvana at TC18!

Mon, 10/15/2018 - 19:15
Have you ever done yoga or meditation? You probably have, right? I mean who amongst us, frenzied professionals, have not at least dabbled in an attempt to calm our mind and body amidst the ever-increasing demands of society? Remember that elated sense of nirvana after you got out of yoga and meditation class? Wouldn’t it be simply fabulous if you could feel that way about data? If you could feel so elated when you easily and simply just reach for that data you need for your analysis. And you wou...
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Little Kids, Little Problems, Big Kids, Big Problems

Thu, 10/11/2018 - 19:15
I was talking with a colleague recently about our kids and we were sharing stories about the challenges of raising them. While Jim is starting out on the journey (his kids are 1 and 3), I am nearing the end of the journey (I hope), with two young adults – 18 and 21. During our conversation, I was reminded of a saying “Little Kids, Little Problems, Big Kids, Big Problems” and the different parenting styles we adopt as our kids grow up. This got me thinking, are there similarities with little data...
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Extend, Migrate and Modernize Your Data Warehouse with Google BigQuery

Wed, 10/10/2018 - 09:30
Google’s BigQuery is increasingly being selected by enterprises to drive their data warehouse modernization initiatives. It’s no secret that Google BigQuery provides extreme scale and extreme performance for the enterprise, but modernizing your data warehouse requires more than just compute horsepower and unlimited storage; analytics modernization is a journey fueled by data. I’ve worked with many customers over the years on their journey towards the modern data warehouse and observe...
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GDPR: It’s Time to Focus on Your Customers

Mon, 10/08/2018 - 19:15
The GDPR is not a prescriptive regulation. That is, it does not specify exactly what you must do. Instead it lays out some principles and grants extensive rights to data subjects. As a result, we have seen a broad array of compliance efforts, with many multi-year compliance journeys being mapped out. A significant number of companies have elected to start with a focus on the regulators. That is, to answer the broad question of: how can I demonstrate I am in control of the personal data I store a...
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Its GO Time …or Let’s Just Say GA Time… Announcing General Availability of Support for Snowflake on Azure

Fri, 10/05/2018 - 18:15
In July we had shared an exciting development in collaboration with Snowflake – our Snowflake Data Warehouse connector for Microsoft Azure. Well, it’s GO time now, or shall we say GA time. Yes, we are delighted to announce General Availability of our support for Snowflake on Azure. This is in keeping with our promise and illustrating to our customers that we are continuing to deepen our technical integration and partnership with Snowflake. This support will be available for the following Informa...
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NextGen Operational Insights for Informatica Big Data Management

Wed, 10/03/2018 - 19:15
Informatica is happy to announce the next generation of operational monitoring and analytics for Big Data Management (BDM) on Operational Insights. Operational Insights is a hybrid cloud service to help efficiently operationalize Informatica BDM and/or PowerCenter environments. Operational Insights helps successful implementation of BDM by providing An integrated dashboard to view the health of all Informatica assets on a single pane of glass (view across PROD, QA and DEV environments) Operatio...
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A New World Order: From Debits and Credits to Policies and Catalogs

Tue, 10/02/2018 - 19:15
When medieval Europe moved towards a monetary economy it became necessary for merchants to account for multiple transactions financed by bank loans. In 1494 Luca Pacioli a Franciscan monk conveniently published the first known work on double entry bookkeeping. This simple concept of debits and credits has been the mechanism behind the financial systems that measure value and the success of corporations (and individuals) for over half of a millennium. Unfortunately, it has failed to account for t...
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Data to Insights at Hyper Speed!

Mon, 10/01/2018 - 19:15
The huge explosion in data volumes means the need to quickly derive actionable insights from all that data is a key strategic differentiator. But then, what is the recipe for organizations to rapidly go from all that raw data into actionable insights? This requires organizations to implement a robust analytics pipeline that is not only fast, but also fed by relevant, trusted and clean data. Organizations can combine Tableau and Informatica technologies to implement such an analytics pipeline: di...
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Unified Intelligent Data Protection

Thu, 09/27/2018 - 19:18
The General Data Protection Regulation (GDPR) took center stage in 2018 and made data governance and data privacy and protection a common topic of discussion around the dinner table, on the nightly news, and on the front page of the paper, even for those outside of the IT “club.” Such focus on GDPR increased the awareness of the initiatives that government and private enterprise are implementing to protect individual users’ privacy. It elevated the CISO and CPO to a rock star status ...
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Seamlessly Integrate Google Cloud in your Hybrid Multi-Cloud World

Wed, 09/26/2018 - 19:15
In order to take advantage of the latest developments in cloud for analytics technologies, many organizations are looking to add cloud data warehousing to their data ecosystems. Whether it is fast, on-demand data warehouses at any scale, better web analytics, machine learning or APIs, the cloud provides compelling opportunities. In IDG’s recent 2018 Cloud Computing Survey, they found that 9 out of 10 respondents either were already using the cloud or were planning to by 2019. Of the organization...
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Dreamforce To-Do List: Find Lunch, Integrate Apps and Data

Fri, 09/21/2018 - 17:15
With Dreamforce fast approaching, travel and hotel rooms are at the top of my mind. In my last blog post, I wrote about the delightful experience I receive from American Airlines customer service agents because they recognize my phone number when I call and can pull up my itineraries ready for our chat. I get to quickly complete the call and I don’t have to repeat my details multiple times. As I mentioned last time, brands like American Airlines offer exceptional customer service because they in...
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New Support for AWS and Azure Government Clouds

Thu, 09/20/2018 - 15:00
Government institutions have the same pressure as the private enterprise to deliver modern solutions with maximized performance, accessibility, reliability, security, etc. with lower costs of ownership and high SLAs…. but with one very notable addition — data sovereignty. No matter how secure cloud vendors make their platforms, governments worldwide do not want their data to commingle with any other institution, and since compute now follows the data, this is driving the need for a separate clou...
Categories: News from Vendors

Metadata is Your Most Valuable Asset in a Multi-cloud World

Tue, 09/18/2018 - 19:15
It feels a bit obvious, at this point, to refer to data as a company’s most valuable asset. If there are two truths in today’s digital world, it’s that data determines success, and that there’s an awful lot of data to manage. And given the latter challenge, I propose a new axiom: Metadata is actually your most valuable asset. This is particularly true as we move into an increasingly multi-cloud world. For many customers I talk to, “the cloud” is already many clouds: the big platforms, like AWS a...
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The How: Leveraging Your Data as a Competitive Advantage

Mon, 09/17/2018 - 20:15
Most senior business leaders today understand that data is a core business asset. They also understand that they need to leverage it for better business outcomes. What they don’t necessarily understand is how to do it. So when I was at the CIO 100 Symposium in Los Angeles, I sat down for a chat with CIO Magazine editor Charles Pelton to talk about how investing in data becomes a competitive advantage. It was a great discussion and worth sharing with those of you who couldn’t join us ...
Categories: News from Vendors

Informatica Wins 2018 CRM Market Award for Best Data Quality Solution

Mon, 09/17/2018 - 16:45
Destination CRM recently honored Informatica with a big win announcing that we received the CRM Market Award for best data quality solution award for the fourth year in a row! It’s a great honor and we’ve been continuing to innovate in the space to drive higher value for our customers. We understand the importance of delivering trusted, relevant data so all of our customers’ projects and initiatives meet their business objectives. That’s what drives us to constantly enhance our products and prov...
Categories: News from Vendors